Sønr

Sønr

Sønr is a market intelligence platform for innovators in the insurance space. I’ve worked with them since they began, helping them shape and evolve their product and figure out how to tell the world about it. I even wrote a report around organic innovation for them, and in the process interviewed 12 leading lights in insurance innovation. It was more interesting than it sounds.

Services

Product strategy & design
Brand
User experience
Visual design 

Product strategy & design
Brand
User experience
Visual design

Sønr’s differentiators are its hyper-personalisation, rich data, and unique (for the insurance industry) look and tone of voice.

Sønr’s differentiators are its hyper-personalisation, rich data, and unique (for the insurance industry) look and tone of voice.

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The experience is centred around a smart dashboard. It learns about you as you use the platform, and evolves to consistently present you with interesting new information, every time you log in.

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Corporate innovators within big insurance businesses are a key market for Sønr. The platform’s based on a design system that allows whitelabelled versions, customised with brand-appropriate colours, logos and imagery, to be created in minutes.

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Sønr’s marketing site is designed to press home the things that make the product unique, speaking to its audience with a disarming directness they’re not used to.

The site's full of bespoke illustrations, which create real standout and recognition.

Sønr product site running on a big screen
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Unlike Sønr itself, which is more or less exclusively used on large screens, the product site had to work equally well across all screen sizes.

Unlike Sønr itself, which is more or less exclusively used on large screens, the product site had to work equally well across all screen sizes.

Unlike Sønr itself, which is more or less exclusively used on large screens, the product site had to work equally well across all screen sizes.