Find the problem, solve the problem, make people feel something.

I’ve been designing user-centred brands, products and experiences for over 15 years. In that time, I’ve held board-level positions at digital agencies, and led product, experience and design teams for billion-pound household names, chaotic startups and more besides.

Now, I help businesses (especially startups and scale-ups) articulate their stories, better meet their customers’ needs, and increase the quality and momentum of their work. I do this through a mix of hands-on design and collaboration, and strategic design experience and leadership.

I’m also founder of two businesses. Ōrke is a design consultancy that helps purpose-driven businesses create sustainable social, environmental and commercial value. Alina is a healthtech startup that uses data-driven holistic healthcare to help women in menopause not feel shit all the time.

My design practice is shaped by pragmatism, behavioural insight and the Buddhist concept of interbeing.

This is my face

I can help you to:

  • Understand your customers
  • Define and visualise your brand
  • Create and scale great digital products and services
  • Design memorable, fulfilling experiences
  • Turn your startup idea into an investable business

Selected clients:

Selected clients:


  • Natural History Museum
  • Honda Europe
  • Vitality Insurance
  • Nationwide Building Society
  • Picturehouse Cinemas
  • Louis Vuitton
  • Speedo
  • WWF
  • British Red Cross
  • Oxfam

If you’d like to work together, or just talk through some ideas, drop me a line: