Find the problem, solve the problem, make people feel something.
I’ve been designing user-centred brands, products and experiences for over 15 years. In that time, I’ve held board-level positions at digital agencies, and led product, experience and design teams for billion-pound household names, chaotic startups and more besides.
Now, I help businesses (especially startups and scale-ups) articulate their stories, better meet their customers’ needs, and increase the quality and momentum of their work. I do this through a mix of hands-on design and collaboration, and strategic design experience and leadership.
I’m also founder of two businesses. Ōrke is a design consultancy that helps purpose-driven businesses create sustainable social, environmental and commercial value. Alina is a healthtech startup that uses data-driven holistic healthcare to help women in menopause not feel shit all the time.
My design practice is shaped by pragmatism, behavioural insight and the Buddhist concept of interbeing.
I can help you to: